When someone nearby searches for what you do, the map results at the top come from Google Business Profile. It's free, and for many local businesses it brings in more calls than their website.
1. Claim it
Search for your business on Google Maps first: there may already be a listing someone created. If so, claim it; if not, create one at Google Business Profile. Use a business e-mail address that more than one person can get into.
2. Verify it
Google asks you to prove the business is yours, often with a short video of your business, signs or tools, or by another method it offers you. Follow its steps exactly; until you're verified, most changes don't show.
3. Work from home? Hide your address
If you go to your customers, set it up as a service-area business: hide your address and list the towns you serve instead. Google's rules don't allow a home address that customers don't visit to be shown.
4. Fill in everything
- The right main category, and a few accurate extra ones
- Hours, phone number and website
- Your services, with short descriptions and prices if you like
- Real photos: your work, your team, your vehicle, your logo
- A plain description of what you do and where
5. Keep it alive
- Post an update, an offer or a tip every week or two
- Ask happy customers for a review, and reply to every review, good or bad
- Keep hours and holiday hours up to date
Never pay for reviews or offer rewards for them: it's against Google's rules and can get the profile suspended. We set up and tidy up Google Business Profiles for local businesses, and link them properly to their websites.
Need a hand?
More about our websites and google business profile help. Or tell us what's going on and we'll get back to you.
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